Communication in Organization Woolworths

Question: Discuss about the Communication in Organizationfor Woolworths. Answer: Introduction Communication is defined as the process where the information flows between the source and the receiver and vice versa. Communication is an important aspect not only in a persons life but also it is important in terms of organizations. The essay will describe about the different communication theories along with the essential skills in the improvement of the interpersonal communication, organizational communication and intercultural communication. It can be said that there are various forms of communication. They are vocal, non-vocal, verbal and non-verbal. Along with the skills of communication, listening skills are also important for becoming an ideal communicator. Importance of Communication withinOrganization The organization chosen for describing the importance of communication is Woolworths. The employees of the company are not communicating with each other at different levels. The interactions of the employees are not at all satisfactory in order to provide excellent customer service to the customers of the country. The company personnel are not at all responsive to the customers by resolving them to different branches of the company (Sanghi 2016). The interaction of the customers and the company personnel portrays the fact that the employees are lack of motivation while not showing any response towards it. The importance of communication among the employees in Woolworths is responsible for promoting motivation, source of information, helps in socializing, controlling process, maintaining strong relationships, strong teamwork, ideas and innovations, etc. Customer ambassadors in the company are a vital aspect of Woolworths that are maintained by the employees of the company through prop er channels of communication. Communications of the employees are not at all satisfactory among the different management levels. Solutions are to be provided while improving their levels of communication (Griffin 2013). Communication Theories and Concepts Research has pointed out the fact that there are many theoretical models of communication that are performed by different individuals both in their personal spheres of life and in organizational perspectives. The theory of Transmission model is described in this section. The model illustrates the process of transfer of communication such as information source, transmitter, channel, receiver and finally to the destination. This model id developed by Shanon and Weaver (Austin and Pinkleton 2015). Apart from this model of communication, other two models will be described in this section. The models are transmission model and transaction model. The two models can be used both in terms of organizational perspectives and in terms of individual perspectives. According to the transmission model, the communication process is defined as the convey of message from a source to a receiver via using a medium. On the other hand, according to transactional model, the process of communication is defined as the negotiation or creation of the meaning where more than one parties are responding to the environment and are complementary to each other (Savery 2015). Essential Skills for Improving Interpersonal Communication Interpersonal skills are the tools that people in the organization use to communicate and interact with each other in the organizational environment. It can be said that the employees of Woolworths can practice for maintaining effective interpersonal communication. They are: verbal communication, listening skills, non verbal communication, problem solving, negotiation, assertiveness and decision-making. Verbal communication is the words used by employees in the organization. Non-verbal communication consists of different aspects such as body language, facial expressions, eye contact, hand gestures, etc (Austin and Pinkleton 2015). Active listening skills are considered as an important aspect of effective interpersonal communication that is the result of the listening to the customers queries in the stores. Negotiation is the important interpersonal skill that is related to increased business communication that is related to the dealing with the customers as well as to the employees of Woolworths regarding profitability and the reputation of the company (Ulmer, Sellnow and Seeger 2013). Problem solving skill is essential for the managers in order to resolve the issues within the organization as well as to the different customers of Woolworths. It helps the employees to accomplish organizational goals and objectives. A manager of a multinational organization like Woolworths must have an effective decision making skills that will help him in analyzing situations while developing a professional solution within the organizational perspective (Keyton et al. 2013). Development of Intercultural and Organizational Communication Intercultural organizational communication is essential in order to maintain a culture of inclusion and diversity within the organizational context. Woolworths maintains a strong culture in the perspective of inclusion and diversity through maintaining cross-cultural communication. Cross-cultural training and developmental programs are to be formulated for the employees in order to develop a communication channel among the members of diverse cultural backgrounds. Cross-cultural communications helps in generating ideas regarding the complex situations of the company in terms of customer satisfaction (Leathers and Eaves 2015). Characteristics of an Ideal Communicator in Organizational Perspectives Communication at the organizational perspectives is slight different from that of personal practices. An ideal communicator in terms of organizational perspectives must have some characteristics such as: Effective body language Eye contact Active listening skills Effective decision-making skills Adaptive skills Problem solving skills Effective communicator Effective Task delegation Proper understanding skills Self awareness Facial communication Hand gestures Effective leadership skills (Savery 2015) It can be concluded that Woolworths is a company in Australia that is focused into different aspects of communication skills such as interpersonal communication skills, organizational communication skills, intercultural communication skills, etc. Woolworths not only focuses on the values of the customers but also they are committed to fulfil the employees demands and train them while having improved communication skill in order to solve issues of the different customers and the employees at various management levels. References Austin, E.W. and Pinkleton, B.E., 2015.Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns(Vol. 10). Routledge. Goetsch, D.L. and Davis, S.B., 2014.Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Griffin, R.W., 2013.Fundamentals of management. Cengage Learning. Keyton, J., Caputo, J.M., Ford, E.A., Fu, R., Leibowitz, S.A., Liu, T., Polasik, S.S., Ghosh, P. and Wu, C., 2013. Investigating verbal workplace communication behaviors.The Journal of Business Communication (1973),50(2), pp.152-169. Leathers, D.G. and Eaves, M., 2015.Successful nonverbal communication: Principles and applications. Routledge. Sanghi, S., 2016.The handbook of competency mapping: understanding, designing and implementing competency models in organizations. SAGE Publications India. Savery, J.R., 2015. Overview of problem-based learning: Definitions and distinctions.Essential readings in problem-based learning: Exploring and extending the legacy of Howard S. Barrows, pp.5-15. Ulmer, R.R., Sellnow, T.L. and Seeger, M.W., 2013.Effective crisis communication: Moving from crisis to opportunity. Sage Publications.